Comfort with Ambiguity: The extent to which members are comfortable with uncertainty and risk taking.Ability to Influence: The extent to which organization members have an opportunity to influence decision making.The ICF has been used to analyze culture across a number of companies and industries and stands up to reliability and validity testing. In both cases, the instrument used to assess culture was the Integrated Cultural Framework (ICF), which was adapted by the authors from the work of Hofstede and Kluckhohn and Strodtbeck. The Goodwin Company, an organization specializing in contract packaging of household and automotive cleaning products, and Patagonia, a global brand supplying high-quality outdoor clothing and equipment, provide examples of this phenomenon. Measurement of Organizational Cultureīy investigating two disparate organizationsa family-owned business and a global manufacturing companythis article describes ways that management can utilize cultural assessments to increase the likelihood of success in managing change. First, cultural insight provides awareness of the extent to which organization members are willing to accept change and second, a cultural assessment is likely to determine the root cause of the problems that impede stronger performance. Understanding culture can be useful in two ways. Therefore, we suggest that a cultural analysis be undertaken to facilitate the planning and implementation of organizational change. Although senior management may espouse a set of values that they assume defines the organizational culture, the reality is that the way members perceive what is rewardedand what they believe to be the underlying messagewill constitute the “real,” in-use culture of how things are accomplished. Evidence suggests that organization members are more inclined to embrace change when the organization’s culture is aligned with the mission and goals of the company. The purpose of this article is to examine how organizational culture influences the likelihood of success for change strategies, and to provide tools for the reader to apply within his or her organization.
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